It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

Teen YouTuber Salish Matter is at American Dream Mall in New Jersey for the launch of her new makeup line. The event drew an "insane" turnout, with lines of excited children and parents creating a ...

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...

When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

A popular father-and-daughter YouTube team will visit American Dream Mall Sept. 6 to promote their Sephora exclusive new skin care brand. Jordan & Salish Matter, YouTube content creators, are ...

The “Angry Birds” franchise is joining the creator economy. Jimmy Donaldson, better known as MrBeast, and Salish Matter, an influencer and the co-founder of “Sincerely Yours,” have joined the voice ...