Rolex’s strategy of maintaining strict control over its distribution channels has made it nearly impossible for the average consumer to purchase a brand-new model directly from authorized dealers.

Read Next: Mark Cuban Tells Americans To Stock Up on Consumables as Trump's Tariffs Hit -- Here's What To Buy Yes, most luxury watches, like Rolex, have been losing value since their 2022 peak in the ...

Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame. Prices on some of the Swiss company’s gold watches jumped ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Two rare Rolex watches with important provenance will be among the highlights of Christie’s Rare Watches live auction in ...

Luxury watch brands like Rolex have become synonymous with great wealth and elite status. The Geneva, Switzerland company has been in business since 1905 and produces between 80,000 and one million ...