New electric and hybrid vehicles bring new challenges for tire manufacturers: because the car itself is so quiet, tire noise is more noticeable. And, with maximizing vehicle range at top of mind, ...

Whitewall tires once signaled that a driver had arrived, literally and socially, yet today they are almost invisible in ...

For many drivers, factors such as road noise, ride comfort, and confident handling are top priorities when purchasing a tire. Manufacturers have responded to these needs with a class of touring ...

The official start of summer is around the corner, which means it’s about to get pretty warm for us here in the US. So it’s appropriate that we were all about electric stuff this week. We wondered why ...

It would be great if there were one universal best tire out there, but sadly, that isn't really possible. Where you live, the weather conditions you drive in, what you drive and even how you drive all ...

ATLANTA — Professional driver Bryan Germone uttered instructions under his breath as we traversed a wet track recently at Atlanta Motorsports Park in a 2023 Subaru BRZ to experience Bridgestone's new ...

Every tire you’ve ridden on is balancing act, the triangulation of qualities that negate each other. Great-handling tires don’t last. Durable tires are loud. Quiet tires can’t handle. The rubber ...

Sure, the average schmo just waits until his tires go bald then reorders whatever the heck tires came on the car when it was new. But you, you are not the average schmo. You are a shoe. You can feel ...

It’s easy to look back on General Motors a decade ago and point to numerous areas where “good enough” served well. As of recent, that mantra has consistently sunk away into the depths of “Old GM,” as ...