The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Magnite (NasdaqGS:MGNI) introduced Magnite Orchestration, an agentic advertising product that brings buyer and seller agents together in a shared environment for AI-driven ad decisioning. The company ...

The broadcaster described the launch as part of a broader strategy to make its inventory easier to buy through programmatic ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with Viasat Aviation, the in-flight connectivity leader behind Viasat Ads. This ...

The U.S. Demand Side Platform Market is Expected to Grow from $12.78 Billion in 2025 to $85.98 Billion by 2035, While Europe is Projected to Expand from $9.73 Billion to $66.75 Billion, Driven by ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Programmatic advertising has evolved far beyond its origins as a niche display-buying tool. Today, it sits at the centre of ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

“There is no future in the programmatic display market for publishers. It’s a path to nowhere.” I’m going to focus on the last one, because a vital future focus is the return of contextuality.