The company says the digital tags will give customers more accurate prices but consumer advocates fear digital tags open the door for dynamic pricing.

Walmart has been rolling out digital price tags across the US. I visited two stores to see how the tech works for employees and customers.

Several states propose laws banning or restricting digital price tags to protect shoppers from unfair pricing tactics.

Walmart, the world's largest retailer, is making changes to how people shop. This month, the company announced it would be doing away with sticker shelf pricing at its 2,300 stores by 2026. DSLs are ...

Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven't led to demand-based pricing surges, according to a new study that examined five years' worth of prices ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Sep 09, 2024, 11:30am EDT Walmart will soon join a number of ...

Electronic shelf labels (ESLs) are digital price tags that can be updated remotely and are becoming increasingly common in major grocery stores across the United States. Proponents of ESLs argue that ...

New Jersey businesses can't charge consumers different prices based on personal data they gather through digital and surveillance technology.

As electronic shelf labels spread through grocery stores across the United States, consumers are voicing fears that prices could shift mid-shop – a concern that’s already captured regulators’ ...

Traditional price tags at grocery stores may soon be on their way out, in favor of what are being called digital or electronic shelf labels that can be updated remotely. Consumer advocates worry this ...