When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

The Pop-Tarts Bowl has quickly become an iconic part of the college football bowl calendar, despite the fact that it has only existed in its current form since 2023. The game is perhaps best known for ...

The Pop-Tarts Bowl postgame was full of shenanigans and sacrifices. All the attention immediately went to the Pop-Tarts mascots following BYU’s 25-21 win over Georgia Tech on Saturday, with the brand ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

Georgia Tech or BYU? Team Sprinkles or Team Swirls? This weekend, both questions will be answered during ABC and Pop-Tarts' 2025 Pop-Tarts Bowl. As Saturday's game time nears, we're getting some very ...