A subtle boost.

Undetectable lift incoming ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

When it comes to hair, some men have a sense of adventure. I am not one of them. While others shave the sides, gather it in ponytails, or dye it blue, I am boring. Predictable. I have had the same ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

Editor’s note: German inventor Karl Nessler patented the first permanent wave machine, which used borax solutions and electric heated rollers to curl the hair, in 1909. About a decade later, this ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...