Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the Super Bowl next ...

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI ® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...

It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of Pepsi ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Pepsi is bringing back an expanded “Pepsi Challenge” for 2026. Pepsi’s 2025 revival of “The Pepsi Challenge,” which originally debuted in 1975, pitted Pepsi Zero Sugar against Coke Zero Sugar, with ...

Bottled in six plants across the country, the limited-run drink is part of a “glocalized” strategy to tap into Canadian pride ...

Ashton Jeanty has been named one of six finalists for the 2025 Pepsi Zero Sugar NFL Rookie of the Year award.

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...