Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

One of the winningest brands in Ad Meter history enters the Hall of Fame on the 30th anniversary of a record-setting Super ...