Don't fall for the marketing.
Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: Doomsday "marketing play" meant to distract from Dune 3's simultaneous, ...
IMAX CEO Rich Gelfond reacted to Disney's "Infinity Vision" format for "Avengers: Doomsday," saying it's just marketing.
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