From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Sony Pictures is teaming up with Gamefan on a Karate Kid: Legends Roblox game to market to movie to younger generations.

Gamefam and Sony Pictures previously built out four games for Roblox to promote The Garfield Movie. At the time, the takeover was the biggest multi-game movie campaign on the platform, with 31 ...