Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Although the 2024 U.S. presidential election was the most expensive general election in history -- with the bulk of spending going to media and advertising -- president-elect Donald Trump's campaign ...

Where should you spend your paid social dollars in 2026? It’s a simple question with a complicated answer. There’s no ...

The best brands are everywhere. They don’t rely on one strategy or one platform; they promote themselves in numerous ways, reaching different audiences with each one and maximizing their engagement.

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top ...

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...

M1 Finance will pay $850,000 to settle FINRA charges that social media influencers paid by the firm made misleading or exaggerated claims to entice investors, the broker/dealer regulator announced.

“There are only 22 days more to vote, so like seriously go vote … it’s so important to me that we mobilize our community to Pokémon Go to the polls,” influencer Mikey Angelo, who’s known online for ...

The Texas Ethics Commission took the first step in adopting rules that would require social media influencers to include political advertising disclosures. Credit: Texas Tribune / Kylie Cooper Sign up ...

Becoming an influencer just makes cents—and lots of dollars, apparently. While the most well-known influencers like Alix Earle, Charli D'Amelio and Addison Rae have parlayed their social media stardom ...