Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

While press releases still have their place, solely relying on them can limit your reach and impact. Embracing more innovative PR tactics allows you to stand out in a crowded media landscape. Even in ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...

In today's increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to ...

As Bob Dylan sang, "The times, they are a-changin'." This has never been more true, especially in the industry I’m in: PR. The current world of PR and media relations is a mess. I see people clinging ...

Opinions expressed by Entrepreneur contributors are their own. When I get approached by CEOs or CMOs who want to elevate their brand awareness and gain effective media coverage, they often try to ...

Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore. Many times, you’ll reach a journalist who doesn’t cover news related to your ...