Golf doesn’t have diss tracks, but if it did, the PGA Tour’s 2026 marketing campaign would be burning up the Billboard Hot 100. On Thursday, a few hours before the start The American Express, the PGA Tour debuted a new commercial that will run throughout the season.

SportsLine's model simulated the 2026 American Express and revealed a PGA longshot parlay that could return almost $70,000 on just a $10 bet

The second event of the PGA Tour season takes place this week in Southern California with The American Express 2026. Held at La Quinta Country

Somewhere, everyone knew Brooks Koepka rejoining the Tour would come with some diss, but the timeline of it wasn’t sure. Well, it is now.

The 73rd PGA Show in Orlando drew 31,000 attendees and 1,100 brands. We walked the floor and found four big trends—tech gear, grip trainers, personalization, and limited-edition collabs—coming soon to courses everywhere.

While many PGA Tour were miffed by Brooks Koepka's reinstatement, YouTube golfers have rallied around their suspended colleague.

Brian Rolapp created the Future Competition Committee (FCC) and asked Tiger Woods to head it. At the 2025 Hero World Challenge, the 15x major champion hinted that the FCC is planning for a shorter PGA Tour schedule from 2027.

Hosted at the Orange County Convention Center in Orlando, Florida, the PGA Show is one of the largest gatherings of golf industry members in the world. The PGA Show is set to host more than 33,000 golf industry professionals from 94 countries and all 50 U.S. States, as well as more than 1,100 participating brands.