Apple might have new ‘Ultra’ products coming this year, per report

The latest reporting from Mark Gurman says that Apple “plans to push deeper into the high end with more Ultra devices.” ...
Macworld

Apple March event live blog: Every new product as it happens

I’m going to step away from the live blog now. To reiterate a point I made earlier: we don’t expect any more announcements from Apple ...

The new Apple products are finally live at Amazon: Shop the new MacBooks, iPads, and more right now

Your one-stop, one-click option for getting all the Apple upgrades.

Apple’s Next Big Laptop? A ‘MacBook Ultra’ May Arrive Sooner Than Expected

If Gurman’s prediction is to be believed, the MacBook Ultra will be a new, top-tier Apple laptop instead of a successor to the just-announced M5 Pro and M5 Max MacBook Pros. The device is likely to ...

Apple's Brand-New Products Represent an Aggressive AI Push

Apple's product blitz this week highlights how deeply artificial intelligence is penetrating the tech giant's hardware lineup ...

A brief history of surprisingly cheap Apple products

The MacBook Neo’s $599 price is notable, but hardly unprecedented. Hello again, and welcome back to Fast Company’s Plugged In ...

Apple’s Rumored Smart ‘HomePad’ Gets a New Release Timeline

Apple’s rumored HomePad could launch later this year, with leaks pointing to a seven-inch display, A18 chip, and deep Siri integration.

Apple’s new products add C1X chip for three unique advantages

Apple announced iPhone 17e and M4 iPad Air today. Both devices include a C1X 5G modem, offering three unique advantages.