Italians are telling the Godfather of beers to fuhgeddabout ads poking fun at the mafia -- or else. In one ad, a character from "The Sopranos" enters a liquor store and asks the owner if he needs ...

As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent ...

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The free-spirited light beer brand became Gallo's first beer investment. Bob Uecker, who parlayed an undistinguished baseball career into an unforgettable run as broadcaster, actor and commercial ...

MILWAUKEE — It was one small leap by a dog, one giant spark in the latest round of attack ads between Miller Brewing Co. and Anheuser-Busch Cos. It started last Sunday, when Miller launched a TV spot ...

But thanks to its fans, the original light beer ended up disrupting the whole beer industry and fifty years later it is one of America’s most beloved beers. To mark the golden anniversary, the brand ...

1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...

The former Miller Lite pitchman throws out a first pitch before a Brewers game. Photo: Jeff Haynes/Reuters The former Miller Lite pitchman throws out a first pitch before a Brewers game. Photo: Jeff ...

There's brewing before Miller Lite, and there's brewing after Miller Lite. When Milwaukee-based Miller Brewing Co. launched Miller Lite in 1975, light beer had a shot-glass share of the beer market in ...