Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...
As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent ...
Italians are telling the Godfather of beers to fuhgeddabout ads poking fun at the mafia -- or else. In one ad, a character from "The Sopranos" enters a liquor store and asks the owner if he needs ...
There's brewing before Miller Lite, and there's brewing after Miller Lite. When Milwaukee-based Miller Brewing Co. launched Miller Lite in 1975, light beer had a shot-glass share of the beer market in ...
cassette: 8 3/4 in x 5 1/2 in x 1 1/4 in; 22.225 cm x 13.97 cm x 3.175 cm case: 10 in x 6 1/2 in x 1 1/2 in; 25.4 cm x 16.51 cm x 3.81 cm ...
In a world where there is a day dedicated to everything, we can’t overlook International Beer Day. And this year, the festive day happens to coincide with Miller Lite’s 50 anniversary. On August 1, ...
1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...