Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Have you ever read a fascinating article and then suddenly realize that this is not just an article, but an advertising message? If you have, then you likely came across native ads. Today, we invite ...

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

Between tight ad space, unreadable algorithms and random account bans, it’s getting tough for businesses that rely on Facebook advertising in 2022. All these issues are making it harder for businesses ...

According to data collected by Google in 2020, the average click-through rate for digital display ads was a mere 0.1%. While some industries boast higher numbers, experts agree these statistics don’t ...

You have to decide; should you use native advertising, sponsored or promoted content? All of them work, but understanding each one can help you decide which is best for your particular advertising ...

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line between sponsored native content and editorial content. Many native ads were either ...