An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Well, with ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.

Maxwell House is hoping customers will buy into the new name the coffee giant plans to rent for a year. Maxwell House announced it will change the name it has carried for 133 years in an effort to ...

A household name in the coffee industry that many have grown up with is changing its name – at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...