This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Let’s not bury the lead: Robert ‘Maximum Bob’ Lutz, the legendary ...

Same as the old boss. As GM emerges from bankruptcyVice Chairman Bob Lutz, who had been scheduled to retire at the end of this year, will take over GM's marketing and communications. His mandate: ...

When there’s retirement, there tend to be retirement parties. This was the case for the legendary “Maximum” Bob Lutz, arguably GM’s most famous (if not notorious) executive since John Delorean – and ...

Whenever we add another blogger to the Autoblog team, I always warn him or her to grow a thicker skin. Part of blogging is exposing your words to a wide audience and having the fortitude to weather ...

Whether you know him as “Maximum Bob,” “Capt. Lutz, USMC-Retired,” or simply “Bob,” few executives have had as long or as influential an impact on the automotive industry as Robert A. Lutz. Subscribe ...

Something must have rubbed off from watching all of those commercials extolling Saab's heritage as an airplane designer. It's the only reason we can think of for why GM's favorite spokesperson printed ...

THE RATINGS magic generated by the debut episode of ABC’s new drama “Maximum Bob” went poof with its second outing on Tuesday night. Viewership for the offbeat drama fell 23%, according to Nielsen.

General Motor’s chief climate denier (he prefers skeptic) is finally on his way out the door. GM just announced that it is retiring Bob Lutz as vice chairman for global product development. He’ll be ...