Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

In the healthcare industry, patient experience should be a key responsibility of the marketing and communications function. This may be surprising to hear because patient experience is typically ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

It’s become evident to me over the years that the reputation of a business and its relative valuation are shaped not just by its products and services but, in a more fundamental way, by how an ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. What’s the most critical shift in marketing ...

Gradually but surely, each click, like, and share is becoming the lifeblood of modern communication, and for that reason AI technologies are now becoming the harbingers of both hope and threat. An ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Mark Zupan, president of Alfred University, announces the appointment of Andrea Fagon as the university’s new vice president for Marketing and Communications, effective July 1, 2025. Fagon comes to ...

Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups of people. However, non-strategic use of mass email can reduce employee productivity and hinder ...