Grooming and makeup trends inspired by the natural look of South Korean male idols are gaining significant traction among young men in Japan.

A grooming trend that emphasizes a natural-looking appearance like Korean male idols is spreading among young men in Japan, and K-beauty is playing a central role, a local newspaper reported.

Before the sixth sold out concert on the American leg of a world tour, V of K-pop boy band BTS is being prepped for his appearance onstage. His makeup artist applies BB cream to his skin with a ...

As they are all used to wearing makeup on a daily basis, you would think that male idols would have learned some tricks about eyeshadows and lipsticks over time. Yes, there are some idols who really ...