Roblox is launching e-makeup. The gaming platform, which counts a growing base of 144 million daily active users, has unveiled an inaugural assortment of 100-plus makeup items via its Avatar ...

Roblox’s 2026 roadmap introduces new avatar creation tools, including a makeup category, creator-published animation packs, ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM ...

E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.

Two new weapons, three new maps, and more to explore! Roblox’s RIVALS, currently the most popular first-person shooter game on the platform, is currently swarmed with hundreds and thousands of players ...