Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of ...

Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which are powered by some form ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Harness, a San Francisco startup developing ...

The leaky bucket problem has existed in the mobile marketing world ever since the very first app launched. Many user acquisition strategies will net a huge chunk of new customers. Unfortunately, most ...

HPE's new machine learning services are familiar territory for cloud services by now, but they're wisely aimed at enterprise application builders rather than data scientists The next step in ...

While the phone you carry may be significantly less bulky than some of the original mobile devices, it’s one heck of a lot more powerful. It has a touch screen, lacks a hinge and is filled with apps.

The digital fitness company is once again branching out beyond home workouts with an app that could bring those who lift heavy at the gym into the fold. It's out of beta today for $9.99 per month. I'm ...

Since the world learned of state-sponsored campaigns to spread disinformation on social media and sway the 2016 election, Twitter has scrambled to rein in the bots and trolls polluting its platform.