Makeup probably isn’t a priority for those working from home. But if you’re looking to add a little glam to your routine anyway, The Lip Bar is here to help. Melissa Butler, the cosmetics brand’s ...

Sharon Chuter is no stranger to forward thinking, having founded Uoma Beauty and the Pull Up for Change campaign. Her next frontier? Accessibility, which she’s aiming to address with a mass-market ...

Walmart's Beauty Event is your chance to stock up on seasonal products at great prices. The retailer offers rollbacks and savings on a wide range of beauty products, including those from high-end ...

Revolution Beauty’s move into Walmart follows several DTC brands that have launched wholesale partnerships in big-box stores to broaden their customer base and offer consumers a brick-and-mortar ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Musab Balbale is reinventing Walmart’s beauty business one brand ...

Walmart's Beauty Glow Up Event is on now through September 30. Shop the best beauty deals available today. As temperatures cool down and leaves begin their vibrant transformation, it's the perfect ...

Walmart Deals 2024 is offering up to 70% off popular skincare, hair care and makeup products until July 11. Summer is getting hotter, and so are the beauty sales. Just one week before Amazon Prime Day ...