Five years ago, Nike introduced a first-of-its-kind program called the Athlete Think Tank, which was designed to with one clear goal: to confront the challenges women face in sports. The Think Tank ...

Shopping is supposed to be fun, right? That's not always the case if you're a woman shopping for workout clothing. You could spend hours at Target or Macy's trying to find a sports bra that fits, ...

“I think for a long time athletic brands said, ‘We can just shrink it and pink it and that will be good enough for the female consumer.’ And good enough is not good enough anymore.” “Athleisure wear ...

Women’s golf wear company Foray Golf is tackling an entirely new sector of apparel: sport wear. The brand’s new line, Foray Sport, features female-designed sports bras and performance leggings to fit ...

With so much heartbreaking news and so many head-smacking decisions, is there space to consider the history of women’s sportswear? Yes. I’ve found “Sporting Fashion: Outdoor Girls 1800 to 1960” to be ...