Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. Speaking to IGN, LEGO exec ...

Lego is taking one of the most familiar objects in toy history and giving it a technological overhaul. At CES 2026, the biggest tech event in the world, the company revealed a new system that pushes ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

The first Lego Smart Brick sets, based on Star Wars, aren’t quite what my kids and I hoped, and I suspect much of that’s down ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego wants to build a more "sustainable future" by using more eco-friendly materials to create its plastic bricks by 2026, as stated in a press release. The Lego company wants the material it uses to ...