This tot’s glamming up what she’s got. Armed with over $2,000 worth of chic cosmetics and bougie beauty must-haves, Naiya White, 10, puts the “doll” in doll baby — literally. “I’m a proud Sephora Kid, ...

A 10-year-old who started wearing make-up aged THREE has spent $2k on over 200 products, has a nine-step daily skincare routine and describes herself as a “proud Sephora kid”. Naiya White, 10, started ...

Prep your skin. Even with only five minutes to spare, it is best to wake up your skin with a quick mist first. According to makeup artist Kelly Zhang, a glazing or setting mist instantly makes your ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

Join Brenda Song for an ASMR take on her everyday, on-the-go makeup routine in this bubbly and satisfying episode of Hush & Brush. With two kids and an action-packed schedule, Brenda keeps things ...