Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a plus-size ...

In the first few seconds of JCPenney's new #HereIAm campaign, Jes Baker, the author of Things No One Will Tell Fat Girls, stares into the camera and asks, "Would my life be better if I were thinner?" ...

Ashley Graham is on mission to empower women to feel "sexy and confident" in their skin and in the clothes they wear. The model and mom of three, 37, is continuing to champion for size-inclusive ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

When brands promote body positivity, the end result doesn't always seem to further awareness for fat activism or self-love. Instead, it can sometimes feel like a sales tactic above all else.

JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer Jes ...