At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

ATLANTA--(BUSINESS WIRE)--Adding to its core leadership team, Insight Sourcing Group is pleased to announce the arrival of global brand executive and growth marketing expert, Kristalyn Mumaw, as its ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore strategy, context, and ROI. Automation is a part of our daily lives in marketing.

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies. But now we’re reaching another inflection point. For years, marketing teams ...

An upgraded suite of cloud-based analytical tools gives retailers and manufacturers visibility into optimal price points and customer profiles ― before products are introduced. First Insight, a ...

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, today announced its acquisition of SnapRetail, a Pittsburgh-based, digital marketing ...

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance ...

Automated insights detect anomalies and surface emerging trends in your data. Custom insights allow you to define metrics and thresholds to track. AI also provides personalized recommendations to ...