Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many of you, I had never heard the name Edward Bernays, which is surprising, given how ...

The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. What is public relations? If you ask ...

Storytelling remains as fundamental to public relations as creativity is to advertising. It’s the beating heart of our ...

This online public relations specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your ...

Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their ...

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media ...

NPR's Daniel Estrin speaks with journalists and experts about the possible normalization of relations between Israel and Saudi Arabia. UNIDENTIFIED PILOT: Captain speaking. I would like to inform you ...

The Public Relations minor teaches students the basics of strategic communication processes, primarily focusing on writing and creating campaigns. Students are familiarized with public relations ...