Can anyone resist a drug store alternative? While there's sometimes no other option than the original, everything is worth a shot, and one of the most popular products of 2017 is getting its very own ...

Your social calendar isn't the only thing that's about to get lit this Summer. Your skin will also light up, thanks to the latest additions in the Maybelline Master Chrome lineup. The brand just ...

There a few things better in the beauty world than finding an affordable drugstore dupe for the (cough, expensive) iconic products blowing up your Instagram. Popsugar brought to our attention that ...

Something kind of unprecedented just happened: A makeup brand saw the demand for something skyrocket, and rather than lean into the hype and make us wait for it until the very last moment, they gave ...

Some news that just may be the high-light of your day: Maybelline is expanding its mega-popular Master Chrome Metallic luminiser range, and we've got all the details! The drugstore beauty brand ...

We have proof that the new the Gigi x Maybelline palette is just as epic as we imagined when it hit last week — Gigi Hadid stepped out rocking a beauty look created from her Maybelline collab to ...