Power is the ability to get others to do what you want. That can be accomplished by coercion (“sticks”), payment (“carrots”) or attraction (“honey”). The first two methods are forms of hard power; ...

Years ago, I studied a form of karate called Gōjū-ryū, which means “hard and soft.” This duality fascinated me. On one hand, the martial art was about sharp, decisive movements, and on the other, ...

Hard power uses material assets to compel and coerce others to bow to your will. War is not necessarily required; threats backed by economic and military assets may suffice to change how others behave ...

You’ve probably heard of “soft power.” The word “soft” has many connotations, among them “feeble” or “weak.” Softness also denotes gentleness, kindness, tenderness, so the term, “soft power” may seem ...

In today’s crowded marketing landscape, standing out demands more than just creativity—it requires strategic thinking. Consumers are inundated with messaging, offers and advertisements, making it ...

Nye, who coined the term “soft power”, has died at the age of 88. Here in full is his upcoming article from Monocle’s June issue. Joseph S Nye, who popularised the term “soft power”, on what it means ...

Moo Deng might seem to most people like just an adorable viral baby hippo, but to the government of Thailand, where she’s from, she’s a cultural ambassador and shining example of the country’s push to ...