Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that "phone numbers found to be ...

Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won't be able to create new ones on August 1st, if the phone numbers remain unverified.

"Working closely with Google, Invoca continues to evolve our AI-powered call tracking solution for today's privacy-first world," said Nathan Ziv, SVP Product Management at Invoca. "With our durable ...