For about three months last year, McKie Ford-Lincoln in Rapid City, S.D., drew a digital fence around a competitor's Jeep store after registration data showed the rival store was outselling McKie in ...

Some in the multifamily industry may have once had doubts about geofencing’s potential in targeting prospective renters. But fewer and fewer companies remain on the fence about the technology’s ...

A Boston-based advertising company reached an agreement Tuesday with Attorney General Maura Healey to refrain from sending targeted digital ads to people entering healthcare facilities in ...

Geo-Fencing – draw digital fences around certain locations or events you want to target, then get the data for how many people within those fences completed an action on your website or walked into ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

In the search for new technologies that can improve business performance and customer awareness, every new tool at your disposal can be a crucial advantage against your competitors who have yet to ...

The Washingtonian reported Sunday that tenacious D.C. lobbyists have been increasingly trying to target social media ads directly at high-ranking figures in the Trump administration, including the ...

BOSTON — A Boston-based advertising company reached an agreement Tuesday with Attorney General Maura Healey to refrain from sending targeted digital ads to people entering health care facilities in ...