Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Socially and environmentally conscious by default, Gen Alpha are seeking playfulness and experiences from beauty. But drawn ...

(Bloomberg Businessweek) -- It’s a truth universally acknowledged that every generation thinks the one that follows it lacks character, work ethic and respect for its elders. In 350 B.C., Aristotle ...

Take-Two Interactive CEO Strauss Zelnick addressed an increasingly discussed topic within the gaming industry: whether younger players raised on platforms like "Roblox" will eventually transition ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...

Like it or not, the generational narrative is here to stay, especially in the workforce, and while Generation Alpha currently ranges in age from one to 15 years old, I encourage you to get ready to ...