Beauty brands are increasingly targeting the youngest shoppers as Generation Alpha becomes a powerful new consumer group. Yahoo Finance Senior Reporter Brooke DiPalma and Yahoo Finance Senior Business ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: maskot via Getty Images Gen Alpha, kids born from 2010 onwards, are redefining how brands ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

While her classmates may prefer YouTube, fourth grader Honey Cooper picks up physical books—and just enrolled at San ...

In an era where attention spans are dwindling, one ten-year-old California student is bucking the trend by taking a college-level course while balancing her studies as a fourth grader. Reportedly, the ...

Need a fast pass to Gen Alpha slang? No cap, this will help you keep up. So I called on a true expert: Arieh Smith, the linguistics-loving YouTuber whose viral video of a speech delivered almost ...