Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

The Gatorade lightning bolt has served as the undisputed beacon of athletic recovery since its inception in a University of ...

The fruit punch, lemon lime and orange varieties of Gatorade’s signature Thirst Quencher beverage and Gatorade Zero will ...

Gatorade plans dye-free versions of key drinks and a new hydration strategy.

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

Here's how the NFL's Gatorade tradition was born, this year's odds for the prop bet and which one we're throwing some spare change down on.