The brand is revamping hydration with latest changes. Sources: PepsiCo, Fortune, Beverage Industry ...
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Gatorade eliminates artificial colors from bestselling flavors in major brand refresh
Top Flavors Lose Synthetic Dyes This Year (Image Credits: Unsplash) PepsiCo announced a comprehensive refresh for Gatorade on ...
"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...
The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst Quencher and Gatorade Zero drinks will no longer ...
Gatorade is rolling out a major overhaul with new packaging, lower-sugar formulas, fewer artificial colors, and a bigger ...
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...
Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...
Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...
PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...
Gatorade is changing its iconic recipe in an attempt to please United States Health and Human Services secretary Robert F. Kennedy Jr.
Like the other 2025-26 Gatorade Player of the Year winners, Dudek is now among the elite. Past Gatorade National Girls Cross ...
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