Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can ...

In other words, a telecom-based data clean room provides a privacy-first alternative to third-party cookies, device IDs, or ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

Index Exchange, a participant in Google's grant program it established to test Privacy Sandbox, released its own blog post on July 2, detailing the issues it saw with ...

You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

First-Party Data (FPD) was one such solution. For the last few years, first-party data was positioned as the holy grail. An ...

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean ...