It didn’t hurt that his years of excellence coincided with a massive shift in the quality of lines, hooks and other gear. When Martens began his professional career in the 1990s, braid had just come ...

A new finesse hardbait just hit the market, and the father of finesse fishing approves. The Mag Lip Finesse 2.5 and 3.0 are a series of lures based on the popular Mag Lip lures from Yakima, but made ...

Downsized bass lures — often thought of as finesse bass lures for moody fish — are often ideal for catching stream-dwelling trout, performing as well or even better than more traditional offerings.

A Topeka fishing guide is helping to steer a longtime cold-water lure company into the über-hot bass market. Clyde Holscher, of Guide Lines Guide Service, is a well-known Midwest Finesse angler and a ...

Clear water exposes every mistake you make as an angler. Fish see farther, react differently, and drift away from... The post The most overlooked lures for clear water appeared first on The Avid ...

Do you know a dad who loves fishing, camping and the outdoors? Do you know what gifts he’d really love to get for Father's Day, his birthday, or any other time you want to surprise him? No? I have ...

Spring is the absolute best time of year to catch bass near the bank. Smallmouths, largemouths, and spotted bass all flood the shallows each spring to spawn. As part of their annual ritual, the bass ...

There's no doubt that big lures catch big fish, and most of the year those who throw jumbo crankbaits and swimbaits, along with heavy jigs, catch the majority of the heavyweight bass in North Alabama ...

Maybe the idea of summer bass fishing isn’t all that appealing to you. Maybe your thinking, Who wants to go out among all the pleasure boaters and endure 100-degree temperatures to chase around a ...