Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their nightly antics. But what do experts say about whether or not it's a good idea ...

We’ve all been there. You’re scrolling through Facebook and Pinterest, and you keep seeing that elf. Yes, the one with the mischievous smile that gets into over-the-top, precarious situations. I know ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

Every family has its own way of making the holidays feel special—maybe it's a marathon of Christmas movies or a plate of homemade cookies left out for Santa. For the Drummonds, the season isn't ...

A three-year-old little girl on TikTok is fed up with her Elf on the Shelf, Pixie. "Pixie the elf had a big surprise for Timberlyn this morning..." the video's caption said. In the viral video posted ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

When 4-year-old Lily Christiana met her elf, Crackles, for the first time this Christmas season, she instantly loved him and his nightly antics. So when Lily found out Crackles would be leaving on ...

Editor’s note: This story may contain spoilers for prying little eyes! In the same way the Elf on the Shelf greatly increased the Christmas creep, forcing parents to add additional stress to our ...