A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big ...

After McDonald's posted a widely mocked video of its CEO, competitors took to social media with videos, jokes and unrelated fights.

Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

McDonald's just dropped the massive Big Arch, while Burger King revamped the classic Whopper. I taste-tested both to see which fast-food burger reigns supreme.

A&W Canada posted probably the most pointed parody video of all.

Social media had some thoughts on a new video showing the CEO of McDonald's trying the fast food giant's newest burger.

With two quarter-pound patties, three slices of cheese and a huge bun, the new product is high in cost and calories.

McDonald's CEO Chris Kempczinski's video of himself tasting the chain's new Big Arch burger sparked a humorous rivalry on social media, with Burger King, Wendy's and A&W responding with their own ...

Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.