Most consumers incorrectly believe that a 50 percent cost discount is worth the same as a 50 percent benefit bonus, or that a 30 percent cost increase is as bad as a 30 percent benefit decrease.

After accounting, the economic added value of China's "three new" in 2021 was 19,727 billion yuan, an increase of 16.6 percent over the previous year (without deducting price factors, the same below), ...

Hybrid vehicles have been sold in the U.S. for 17 years since the launch of the 2000 Honda Insight and Toyota Prius, and their value proposition compared to conventional alternatives has in many cases ...

Mohan, Bhavya, Pierre Chandon, and Jason Riis. "Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes." Journal of ...