Luxury fitness chain Equinox is poised to launch one of the most expensive annual gym memberships in the world, with a promise to help members live healthier and longer — for a cool $40,000 a year.

Equinox is spinning up some controversy with its anti-New Year’s resolution movement. The luxury fitness club released its "We Don’t Speak January" campaign on New Year’s Day, banning any new ...

Luxury fitness club Equinox controversially banned all new membership applications on 1 January, leaving potential customers divided. Explaining that “we don’t speak January”, the high-end gym aims to ...

An Equinox gym on New York’s Upper East Side will pay a Black former employee $11.25 million to resolve a racial discrimination lawsuit. A primarily white jury of five women and three men ruled in ...

High-end fitness chain Equinox is launching one of the most expensive gym memberships in the world — a $40,000-per-year program aimed at improving overall health and longevity. Subscribe to read this ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Equinox, the high-end gym chain, rang in the new year with an unusual exercise: dissing potential ...

Luxury gym chain Equinox is facing backlash after going viral with a bizarre New Year's video basically shaming and turning hopeful new customers away. "When it's January 1st but you remember Equinox ...

Add Yahoo as a preferred source to see more of our stories on Google. The luxury gym's new 'Longevity' membership will pair you with a fitness trainer, nutrition coach, sleep coach and massage ...

Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests aimed ...

A new report sheds light on what happens at Equinox gyms after years of whispers about steamy activities between gym-goers. The luxury gym stated that “inappropriate behavior is strictly prohibited,” ...