Elliot and business partner Harold "Matt" Matson founded Mattel (a combination of both of their names), where Elliot's wife created the Barbie Doll in 1959. Seeking to create a popular toy for boys, ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...

In 1968, the US toy company Mattel was looking to create a die-cast car range that would outperform the competition. Elliot Handler, together with his wife and company co-founder Ruth Handler, ...