Duracell and Energizer are the world's leading premium battery brands, but what does Consumer Reports have to say about which ...

With a product as universal as batteries, Duracell has a lot of scope when it comes to advertising -- anything powered by its products is fair game. That ubiquity gives the brand license to take on ...

Duracell in LaGrange has evolved over the years, but still strives to provide reliable and durable batteries for consumers.

Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The brand ...

Reviewers of Tom Brady‘s announcing performance during his inaugural season as an analyst have called him “wooden” and ...

Smooth, shiny coin batteries never fail to catch the eye of small children, but they can result in a trip to the emergency room and serious complications if swallowed. So Duracell is taking action by ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell has launched a campaign to ask parents and caregivers to take the #BitterIsBetter pledge to stem the increasing number of children who accidentally swallow lithium-coin batteries. The ...

Duracell is trying to make its coin cell batteries a little less enticing to eat: the company is adding a new bitter coating to its 2032, 2025, and 2016 size lithium coin batteries, with the aim of ...

Costco's sells some of the world's most popular products under its Kirkland Signature brand, including batteries from one of ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...