According to Coca-Cola, the Simply Pop lineup of infused sodas includes Vitamin C, six grams of prebiotic fiber and zinc. Simply Pop drinks also contain 0.5 milligrams of iron, 25 milligrams of sodium and 110 milligrams of potassium, to go along with corn fiber and monk fruit extract.

Prebiotic soda. Apparently the concept is catching on. Where previously it was largely the province of small brands like Olipop and Poppi, it

Coca-Cola is expanding its beverage lineup with Simply Pop, a new prebiotic soda aimed at health-conscious consumers. The drink, which boasts "real fruit juice" and fiber, follows the success of brands like Olipop and Poppi.

The early marketing approach from Coca-Cola for the new product has a digital and experiential focus aimed at Generation Z, and includes influencer partnerships and social media campaigns. Analysts say the new brand aims to appeal to health-conscious consumers who are curious about prebiotic products, but may be hesitant to try them.

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda that is flavored with fruit juice and vitamins that it claims “supports gut health,