You may know Matilda Djerf from her natural, bouncy blowouts and her chic European “It” girl aesthetic, or perhaps from her successful fashion brand Djerf Avenue. Since the Swedish model-influencer ...

Fans of a Swedish clothing brand have slammed its founder Matilda Djerf amid claims she viciously bullied her employees and would 'regularly' make them 'cry'. The Scandinavian influencer first began ...

Djerf is facing backlash following an investigative documentary by Swedish outlet Aftonbladet, which alleges a toxic work environment at her clothing company, Djerf Avenue. Testimony from 11 current ...

Our hair and style inspiration, Matilda Djerf, has created a line of upcycled clothes. Now, she’s bringing that style to NYC with her first ever runway presentation just ahead of New York Fashion Week ...

In 2019, she and her boyfriend decided to start Djerf Avenue without a business plan. Since then, the couple turned what was once their side hustle into a business worth millions. Matilda Djerf ...

Fashion Influencer Matilda Djerf Apologizes Following Report She Created a Toxic Workplace A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she ...

With her bouncy blonde locks, dewy complexion and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. Her three million Instagram followers are treated to daily updates from ...

For those in the know, Matilda Djerf is synonymous with quite a few things: her effortlessly cool outfits, her Scandinavian aesthetic, her unfiltered Instagram pics. But really, it’s her perfectly ...

Matilda founded the clothing brand Djerf Avenue with her boyfriend Rasmus Johansson in 2019 with a focus on inclusivity and sustainability. Their company reached $35 million in just four years and was ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ...