Disney Advertising has expanded its deal with demand-side platform The Trade Desk, matching Disney’s audience graph with the Trade Desk's identity graph Unified ID 2.0 for activation of media buys.

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, ...

If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer. Which is to say, Disney and The Trade Desk announced an identity integration on Tuesday ...

For the first time, Walt Disney is allowing direct access of its programmatic platform -- Disney Real-Time Ad Exchange (DRAX) -- with two of the largest demand-side platforms (DSP): Google's Display & ...

Walt Disney’s ad-sales unit struck a pact with The Trade Desk that will give the company behind Hulu and Disney+ more ability to sell new kinds of commercials toward which Madison Avenue is ...

Privacy changes and a difficult macroeconomic environment have been a significant headwind for ad tech businesses. The Trade Desk and Walt Disney have finalized a ...

Disney Advertising and global advertising technology company The Trade Desk have reached an agreement to power greater audience activation at scale programmatically. This expanded deal marks another ...